It does the work for your visitor. The same way that people are more likely to get "sucked in" to TV vs a book, more people will get ‘sucked in’ to your sales message through video than just plain type. It kind of does all the thinking for them. By not making them read, you can feed your sales message directly to them.
It makes them smarter about you and/or your business. By creating a personable video, you’re much more likely to turn a visitor into a paying customer. By the time they get to your place of business, they’ll at least have a better sense of your business and personality, And as they say, the better qualified a potential customer is; the more likely you are going to turn them into a sale.
Finally, to NOT use video can makes your site look dated. That’s not a good thing for buyers to think. You want to be cutting-edge, contemporary, and confident you can meet the interactive habits of your customers. Let us add a video to your website today!